from the desk of a marketer
dispatches
Notes on campaigns, content and the thinking behind both. Written from the marketer's seat, not the sidelines.
June 2, 2026 · 2 min read
the hook is not the strategy
A good first line gets you a scroll. It never gets you a customer. Here is what actually holds a campaign together once the hook has done its job.
strategycontent
read→May 14, 2026 · 2 min read
why I stopped running content calendars out of a spreadsheet
Spreadsheets are great at tracking dates. They are terrible at protecting an idea long enough for it to become good content. Here is what changed my process.
processcontent
read→April 1, 2026 · 2 min read
what a launch week actually looks like from the inside
Not the highlight reel. The actual week, hour by hour, including the part where the dashboard breaks and nobody notices for twenty minutes.
campaignsbehind the scenes
read→