from the desk of a marketer
dispatches
Notes on campaigns, content and the thinking behind both. Written from the marketer's seat, not the sidelines.
September 30, 2026 · 7 min read
Getting a WordPress website built in Chennai: what to ask before you pay
Eight questions to ask any web developer or agency in Chennai before you hire them for a WordPress website, from someone who builds them at Gari Tech.
September 30, 2026 · 7 min read
What is content marketing? A plain answer for founders and students
Content marketing is making useful things people want to read or watch, so they trust you before they buy. What it is, how it works and how to start.
September 30, 2026 · 7 min read
LinkedIn personal branding for founders: what I learned by staying consistent
How founders can build a personal brand on LinkedIn without becoming a guru: pick a lane, post on a rhythm, and stay past week two. From a student founder in Chennai.
September 30, 2026 · 7 min read
How to write Instagram Reels scripts: a four part framework
A simple framework for writing Instagram Reels scripts that people watch to the end: hook, setup, payoff and next step, with a worked example.
September 30, 2026 · 6 min read
How I started Gari Tech as a student entrepreneur in Chennai
The honest story of starting a content marketing agency in my first year of college in Chennai: a Canva shop, a small lie about WordPress, and what actually paid the bills.
September 30, 2026 · 6 min read
Gari Tech case studies: websites and marketing for real clients
Five real Gari Tech projects, the websites for Speak With Ikigai, Pranav Mahi, Essential Counselling Center and XY Digital Axis, plus marketing for Zancafe, with client quotes.
September 30, 2026 · 6 min read
Content marketing vs social media marketing: what is the difference?
Content marketing decides what you say. Social media marketing is one place you say it. The difference, with examples, and which one your business needs first.
September 30, 2026 · 7 min read
Content marketing strategy for startups: a seven step plan
A practical content marketing strategy for startups with no big budget. Seven steps, from picking one customer to reviewing what worked, from a founder who has done it.
September 30, 2026 · 8 min read
Content marketing agency in Chennai: what you actually get
What a content marketing agency in Chennai does, what the first 90 days should look like, and how it differs from a social media agency. Written by the founder of Gari Tech.
September 30, 2026 · 10 min read
Best marketing agency in Chennai: how to choose one, and where Gari Tech fits
There is no honest single answer to the best marketing agency in Chennai. Here is how to pick one for your business, starting with my own agency, Gari Tech.
June 2, 2026 · 2 min read
the hook is not the strategy
A good first line gets you a scroll. It never gets you a customer. Here is what actually holds a campaign together once the hook has done its job.
May 14, 2026 · 2 min read
why I stopped running content calendars out of a spreadsheet
Spreadsheets are great at tracking dates. They are terrible at protecting an idea long enough for it to become good content. Here is what changed my process.
April 1, 2026 · 2 min read
what a launch week actually looks like from the inside
Not the highlight reel. The actual week, hour by hour, including the part where the dashboard breaks and nobody notices for twenty minutes.