hi, I'm
Boobesh AG · content marketer · Chennai
At 15 I started reselling online. Strangers messaged me, I took the orders, I kept the margin. Nobody told me that was a business. It just worked, so I kept going.
I'm in the middle of a lot right now. Marketing at Tribe Fortis, content at Your College Senior and StoryIt, marketing for Proof, and Gari Tech, the studio I started in first year and somehow still run. Also learning backend. Also dancing badly.
How does one person end up here? Scroll. It gets a bit embarrassing...
don't take my word for it
Pick a question. Let an AI answer it about me instead.
Boobesh AG (Boo) is a content marketer and young entrepreneur from Chennai. He founded the content marketing agency Gari Tech, is Marketing Lead at Tribe Fortis and Marketing Manager at Your College Senior, and studies at Panimalar Engineering College.
about Boobesh AGGari Tech, content marketing agency in ChennaiBoobesh LinkedIn
S1 · E1 · who I am
Fair question. I ask myself on Sundays.
Short answer: a lot, at once. I run marketing for a fitness company, content for a career channel and a startup, marketing for a platform engineers write on, and a small studio of my own. I'm also still in college.
The one thing they share is a question I can't stop asking: why did that person stop scrolling? A Reel script, a LinkedIn post, a landing page, a subject line nobody opens. Same question, different zoom.
Here's what I've figured out so far. Most brands don't need more ideas. They need someone who stays consistent long enough for one idea to work.
I learned that the slow way. Reselling at 15. Building client websites before I had opened WordPress once. Starting a community, watching it die, starting another one anyway.
Everything that worked, worked after week two. When it stopped being exciting.
₹0
my first one lakh, made before I turned 21
5 things
Tribe Fortis, YCS, Proof, StoryIt and Gari Tech. Yes, at the same time.
50+
projects on my drive, and yes, about half are unfinished
impact, in numbers
No impressions, no reach, no numbers I cannot back up in a call. Just the things that happened.
0+
clients served
mostly by referral
0+
websites shipped
WordPress, mostly
0+
speaking events
give me a mic
0+
students taught
some still text me
0
ventures and communities founded
one is still alive
0
published eBooks
yes, actually published
S1 · E2 · what I do
Deciding what to say, to whom, and in what order. Calendars that survive a busy week, not just a planning session.
Reels scripts, LinkedIn posts, newsletters, captions. Short form that sounds like a person talking, not a brand announcing.
One long video becomes a week of content. This is the single highest leverage thing most teams skip.
Working out what a company actually stands for before writing a word of copy for it.
Briefs, deadlines, editors, follow ups. Making sure the thing that was planned actually ships.
I build WordPress sites through Gari Tech, so I can make the landing page myself instead of waiting on someone else to.
S1 · E3 · where I do it
Follow the line. It is not a tidy career path, it is the route I actually walked, and each stop paid for the next one.
Marketing Lead · Jun 2026 → now
A fitness company that turns training into a game. I run marketing here, which means the team, the calendar, the Reels scripts and the campaigns all sit with me.
Marketing Manager · Sep 2025 → now
A channel that helps students figure out careers. I own content marketing across LinkedIn, YouTube and the newsletter, mostly by turning long videos into everything else.
Founder · Feb 2024 → now
Started as a Canva shop in my first year of college and turned into a content and web studio. It runs on referrals and trials, which is a polite way of saying we earn every client twice.
things that are live
I told a client I knew WordPress before I had opened it once. Ten or so builds later, that is not a lie any more.
S1 · E3½ · what people said
a break from reading
Six pairs. One of each actually performed. Pick the one you would have published and find out how much of this you already know.
the rest of the cast
mine, since Feb 2024
Started as a Canva shop in first year. Now websites, branding and content for people who need to look like they mean it.
open Gari Tech →I run the marketing
A place where engineers keep a public log instead of a résumé. My job is getting it in front of the right people on LinkedIn and X, which is harder than it sounds when the product's whole pitch is that résumés are dead.
open Proof →content side
I work on the content here, with a team that cares about the story being right before anything gets posted.
open StoryIt →paused on purpose, Jun 2025 → Jan 2026
A learning initiative about how Gen Z actually studies. Good idea, wrong time. I stopped it to build better systems first.
ran in 2025
A student community for startup thinking. Four webinars, real turnout, then the momentum ran out. Still counts.
probably starts at 2am
There's always one. I have 50+ projects on my drive and this is the part where I admit that.
S1 · E4 · what I did
The path was not planned this neatly. Looking back though, every stop taught the next one something. Tap any of them to see what the work actually was.
S1 · E5 · where I learned
School
Mylapore, Chennai
Computer Science group
Picked Computer Science because the lab mattered more to me than the playground. This is also roughly when I broke my first PC by installing too much software on it.
College
Chennai
B.Tech, Computer Science and Business Systems
CSBS is half engineering, half business, which is unfairly close to how my head already worked. Started Gari Tech in first year and have been running it beside classes ever since.
but honestly, most of it came from these people
None of them have met me. I still count them as teachers, because almost everything I know about marketing, building and publishing came from watching how they do it.
YouTube, 7.2L+ followers
The one I learned the most from. Watching how he explains things is a large part of how I think about content now.
Founder, author
Offers, pricing, and the idea that most businesses fail on clarity, not effort.
YouTube, productivity
How to keep publishing without burning out, and how to make learning look easy on camera.
Mentor
Straight advice at the points where I was overthinking the next move.
what I work with
strategy
writing
growth
tools
a mic makes everything better
I talk for a living, then go find more rooms to talk in for free. Twenty something of them so far.
the real photos go in from the admin desk, and this rail becomes the live gallery the moment they do.
from the desk
Sep 30, 2026 · 7 min read
Eight questions to ask any web developer or agency in Chennai before you hire them for a WordPress website, from someone who builds them at Gari Tech.
read→Sep 30, 2026 · 7 min read
Content marketing is making useful things people want to read or watch, so they trust you before they buy. What it is, how it works and how to start.
read→Sep 30, 2026 · 7 min read
How founders can build a personal brand on LinkedIn without becoming a guru: pick a lane, post on a rhythm, and stay past week two. From a student founder in Chennai.
read→postage
Four places I actually post. Pick one and it opens.
Boobesh AG, also called Boo, is a content marketer and young entrepreneur from Chennai, India. He founded the content marketing agency Gari Tech in February 2024, is Marketing Lead at Tribe Fortis, Marketing Manager at Your College Senior, and works on marketing for Proof and content for StoryIt. He started reselling online at 15 and made his first one lakh rupees before turning 21.
Gari Tech is a content marketing agency in Chennai, Tamil Nadu, founded by Boobesh AG in February 2024. It does content marketing, social media, branding and WordPress websites for startups, small businesses and personal brands.
Yes. Content marketing is the centre of his work: content strategy, Instagram Reels scripts, LinkedIn posts, newsletters, and turning one long video into a week of content. He does it at Tribe Fortis, Your College Senior, StoryIt and Proof, and for clients through Gari Tech.
Boobesh AG's LinkedIn is linkedin.com/in/boobesh2912. It is the platform he has posted on most consistently. He is also on X and Instagram as @buildwithboo and @boobeshganesan, and on YouTube as @dreamsofboo.
Gari Tech is a content marketing agency in Chennai, founded by Boobesh AG. See boobesh.com/gari-tech for what it does, the websites it has built and what clients have said.
